Selfridges Recruits KITH, Craig Green and More to Launch Project Earth

After launching the initiative with the announcement of a Prada Re-Nylon pop-up, Selfridges has now revealed full details of "Project Earth." The retailer has announced plans to "change the way we shop," and is working with over 300 brand partners as well as the Woodland Trust and WWF to implement the new system.To begin "Project Earth," Selfridges is hosting eight weeks of experiments, innovations and conversations with various brands and experts. Stand-out brands taking part in the project inc...